The Transition from Network to
Networked TV, follows the
money and the technology that enables it.
The book also looks at the business rules and legal
issues that are having a huge impact on the future.
File sharing, copyright laws, geographical form factors,
temporal windows and much more.
During the next few years,
everything we know about the business of television is going
to change -
Television Disrupted: The Transition from
Network to Networked TV will
serve as a guidebook and roadmap for the foreseeable future.
Read This Book
This is a
book for media, entertainment and telecommunications
professionals who are being forced (by constant
technological change) to think about their businesses in new
ways. Among other important topics, it covers:
• TV for
• Telephone for cable TV execs
• Internet for TV, cable, satellite and telephone execs
• Mobile devices for everybody
following pages you will learn that:
• The sky
is not falling.
• There is no “silver bullet” or single solution (and
there really never has been).
• New media rarely completely replaces existing media.
• You can position yourself perfectly to take advantage
of this exciting time of transition and change.
If you think
of your customers as “access lines,” “subs,” “unique users,”
or “TV households,” you need to read this book!
Who Should Not
Read This Book
analysts looking for reference material, rigorous Socratic
arguments or theoretical pontifications should not read this
book. This book is written as a multi-industry overview with
a simple thesis: The world is getting more complicated daily
and to sort it out, we need to know a little bit about the
technologies and organizations that are making it so. In
certain cases, we can make educated guesses about the